Monthly Archives: January 2013

23 January 2013: 2Bet2 Game developer Socialitize in reverse takeover with Cairo Resources

Socialitize Ltd has entered into a Share Exchange Agreement with Cairo Resources Inc., whereby Cairo will acquire all of the shares of Socialitize. The Company also proposes to complete a non-brokered private placement of C$2,000,000 through the issuance of units at a price of C$0.15 per unit.The Company will become known as 2Bet2 Sports Apps Ltd, reflecting its business – the development and operation of 2BET2 Sports Betting2BET2 Sportsworld and other social games, available on Facebook and mobile devices.

“Going public means a lot to us as a company. There are few public companies in the social gambling space. 2Bet2 Sports Apps Ltd will now be able to grow more rapidly and will have the financial muscle to broaden our product range in the social gambling space with a focus on sports.”

Commenting on the deal, Adriaan Brink, CEO of Socialitize said, “Going public means a lot to us as a company. There are few public companies in the social gambling space. 2Bet2 Sports Apps Ltd will now be able to grow more rapidly and will have the financial muscle to broaden our product range in the social gambling space with a focus on sports.”

The original 2BET2 Sports Apps Facebook app – 2BET2 Social Betting – combines the lure of sports betting with the social nature of Facebook. It has achieved strong growth on Facebook currently adding more than 100,000 new players per month. Players are monetized through purchasing additional BB$ (in-game currency) when they run low or so that they may bet in larger amounts. 2BET2 Social Betting also generates revenues with group orientated features such as clubs and tournaments, where individuals are required to subscribe in order to participate.

2BET2 Social Betting is available on Apple iPhone and Android devices and will be released in more formats over coming months. Mobile apps are a core focus for the company.

2BET2 Social Betting is also available as a “white label,” which enables 3rd parties such as existing operators or media owners to offer the game under their own branding. This revenue stream is currently delivering good returns and is expected to continue to make a significant contribution.

2Bet2 Sports Apps continues to develop innovative products in the sports gaming genre and has recently launched 2BET2 Sportsworld, a real-time sports news app providing all the sports news including, fixtures and immediate results as well as informed commentary, in one personalised place on Facebook.

December 2012: Socialitize Releases 2BET2 Sportsworld

2BET2 Sportsworld is the latest Facebook app from Socialitize, the home of 2BET2. Get all the sports news – all the fixtures and immediate results as well as informed commentary – in one personalised place on Facebook. Filtering and a flexible “Favourites” option enable sports enthusiasts to personalise their news feed and stay up-to-date in real time.

“2BET2’s sports news, results and commentary app is a fantastic addition to our popular sports betting game and has a rapidly growing fan base.”

Adriaan Brink, CEO of Socialitize comments, “2BET2’s sports news, results and commentary app is a fantastic addition to our popular sports betting game and has a rapidly growing fan base. Real-time news and results with informed observations from 2BET2’s own sports’ commentators provides a compelling offer for our followers. We’re delighted with 2BET2 Sportsworld, bringing sports news, results and fixtures to Facebook users at lightning speed.”

2BET2 Sportsworld is completely free – sports enthusiasts simply install the app and stay in touch with their personal world of sports. Informative up-to-date coverage is provided across all major sports including football, baseball, basketball, hockey, European soccer, tennis, motor sports, and rugby.

2BET2 Sportsworld is brought to market from Socialitize’ 2BET2 stable. 2BET2 is a free social sports game on Facebook offering players an opportunity to bet on anything from midweek European Champions League Soccer to the NFL on a Sunday evening. Signing up through Facebook, users are given a bonus, and after taking the optional tutorial, they can start playing 2BET2 games. 2BET2 Turbo gives players a chance to have a quick game where events settle every minute and 2BET2 Tournaments gives players the opportunity to test their knowledge against their friends for their BB$.